Sacha Baron Cohen has shifted his career some in the last few years taking on a wide variety of roles, but his real imprint came with his characters on TV and film including Borat, Bruno and the one that started it all Ali G. From 2003-2004 he took over HBO with the series Da Ali G Show that featured the other characters as well. The popularity spawned the feature film Ali G Indahouse along with four other films featuring the carious characters. Now he is putting the do-rag back on for a return to the role for the new feature Ali G: Who Is I? co-starring Morgana Robinson and Cohen making his feature film directing debut.

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Ali G: Who Iz I? follows Ali G, after twenty years spent “chillin’, tokin’ and bonin’”, is shocked to discover that his long-term girlfriend, Julie, is 8 months pregnant. Faced with an extra mouth to feed, he gets off his batty and heads to America to reclaim his former glory… but soon encounters adversaries who will ultimately threaten his and his child’s very existence.

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While you will have to wait until October 23rd to see the film in theaters, you can check out the poster and trailer here now from Amazon MGM Studios.